The business card you have now says,
"Please don't forget me.
Here’s my contact information.”
Your new business card will say,
“Here’s how to access the information
I know you're interested in.”
Offering your audience a good reason why they should take action is the bedrock principle of successful advertising…and make no mistake…your business card will be a good advertisement.
Take 15 minutes to read this six-page article to see exactly how this lead magnet technique works. Then, you will understand why people from six counties have given it a very positive, thumbs-up review.
Here’s one review from New Zealand…
“A great read. In fact, I really liked his first business card, that is, until I saw the revised card! Very clever. A great reminder to focus on customers’ desires!” - Jane Brenan, New Zealand
And one from the UK…
“Some great advice in this article. Glad he mentions the QR code at the end because I was thinking about that whilst reading! All so obvious when bought to light like this!”
- Jon Teal, United Kingdom
And two from the US…
“Straight to the point in 2 steps. A compelling message and a no-risk offer that answers the customers’ most pressing questions or concerns. As a result of this article, I will be looking into revamping my current business cards. Thanks for the spot-on marketing advice.” - Murrey Black, Los Angeles
“I think the idea is genius and so simple. I am starting a new division of my company and plan to use this concept in my new business cards from the start. Since I offer a free trial of my service, it’s a natural.” - Larry J. Holmes. Las Vegas
What’s the value of a constant flow of fresh leads? And how many of these leads will become new customers of yours?
Can a simple business card do that?
Yes, it can.
Same paper…same ink…different words.
Learn why and how this works…
“This business card article is brilliant. And it gives you a simple blueprint that shows you how to make all your advertising twice as effective without spending any more money.”
- Graham McGreggor, Marketing Consultant
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Advertising From Your Audience's Point of View
"Benefit Before Brand...Simple As That"
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